Last updated: 12 August 2026
Odyssey Advance® (a trading brand of Odyssey New Media Limited) (“Odyssey Advance”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and otherwise process personal data when you visit the Odyssey Advance website, create an account, purchase or use our Services, communicate with us or otherwise interact with Odyssey Advance.
It also explains your rights under applicable data protection law and how you can contact us about the use of your personal data.
Please read this Privacy Policy carefully.
Odyssey Advance™ is a trading brand of Odyssey New Media Limited, a company registered in England and Wales.
Odyssey New Media Limited is the controller responsible for personal data covered by this Privacy Policy, except where we process personal data solely on behalf of an Odyssey Advance customer, in which case we may act as a data processor.
Registered Office: Unit 3 Cuckoo Wharf, Lichfield Road, Birmingham, England, B6 7SS
Company Number: 07297050
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us through our Contact page.
This Privacy Policy applies to personal data that we collect when you:
Where Odyssey Advance processes personal data solely on behalf of a business customer through the Services, that customer will normally be the data controller and Odyssey Advance will act as a data processor.
Such processing may additionally be governed by our Data Processing Agreement (DPA) and the agreement between Odyssey Advance and the relevant customer.
The personal data we collect depends upon how you interact with Odyssey Advance and which Services you use.
We may collect the following categories of personal data.
When you create an account, purchase a subscription, complete a form or communicate with us, you may provide information including:
When you create or use an Odyssey Advance account, we may process information relating to:
Where you purchase a paid Odyssey Advance subscription, payments are processed securely by Stripe, our third-party payment provider.
Odyssey Advance may receive information relating to the transaction, including your name, billing information, payment status, transaction reference, amount paid, payment date and limited information about the payment method used.
Payment card details are processed by Stripe and Odyssey Advance does not store your complete payment card details.
Stripe processes personal data in accordance with its own privacy policy and applicable data protection requirements.
When you visit our website or use the Services, certain information may be collected automatically.
This may include:
Some of this information may be collected using cookies and similar technologies.
Please see our Cookie Policy for further information.
Odyssey Advance may allow you to connect third-party platforms, accounts or services.
Where you choose to make such a connection, we may receive information from the relevant service in accordance with:
We only seek access to information reasonably necessary to provide the relevant Odyssey Advance functionality.
You can control which third-party services you choose to connect and may be able to revoke permissions through Odyssey Advance or the relevant third-party service.
Customers may upload, enter, generate, connect or otherwise process data through Odyssey Advance when using the Services.
This may sometimes contain personal data relating to customers' employees, clients, prospects, website users or other individuals.
Where Odyssey Advance processes such personal data solely on the instructions of a customer, the customer will generally act as the data controller and Odyssey Advance will act as the data processor.
Customers are responsible for ensuring that they have an appropriate lawful basis and any necessary permissions for personal data they process using Odyssey Advance.
Further information regarding this processing may be contained within our Data Processing Agreement.
We use analytics and website monitoring technologies to help us understand how visitors interact with the Odyssey Advance website and to improve the performance, usability and effectiveness of our Services.
These technologies include:
Depending on your consent choices and the technologies involved, information collected may include IP address, device and browser information, approximate location, pages visited, referring sources, interactions, clicks, scrolling behaviour and other website usage information.
Where required by applicable law, non-essential analytics and tracking technologies will only be activated after you have provided consent through our cookie consent controls.
Further information about these technologies and how you can manage your preferences is available in our Cookie Policy.
We may use personal data for the following purposes.
We process information to:
We may use information to:
We may process your contact information to:
Where permitted by law, we may use your information to communicate with you about:
You can unsubscribe from marketing communications at any time using the unsubscribe functionality included in the relevant communication or by contacting us.
Service-related communications concerning your account or subscription are not marketing communications and may still be sent where necessary.
We may process information to:
We may process personal data where necessary to comply with legal obligations, respond to lawful requests from authorities, establish or defend legal claims or otherwise protect our legal rights.
Under UK data protection law, we must have a lawful basis for processing personal data.
Depending upon the circumstances, we may rely upon:
We process personal data where necessary to enter into or perform a contract with you, including providing an Odyssey Advance account or paid subscription.
We may process personal data where necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
These interests may include:
We may rely upon your consent for particular processing activities where required, including certain cookies, marketing activities or optional functionality.
Where processing is based on consent, you may withdraw your consent at any time.
Withdrawal does not affect the lawfulness of processing undertaken before consent was withdrawn.
We may process personal data where necessary to comply with a legal or regulatory obligation.
Our website and Services use cookies and similar technologies, including technologies associated with Google Analytics 4, Google Tag Manager and Microsoft Clarity.
These technologies may be used to:
Where required by law, non-essential cookies and similar technologies will only be activated after you have provided consent.
You can manage your preferences through the cookie consent controls provided on our website.
For further information about the cookies and technologies we use, their purposes and applicable retention periods, please see our Cookie Policy.
We do not sell your personal data.
We may disclose personal data where reasonably necessary to organisations that help us operate Odyssey Advance.
These may include:
Where these organisations process personal data on our behalf, we take appropriate steps to ensure suitable contractual and data protection arrangements are in place.
We may also disclose information:
Odyssey Advance may provide functionality that uses artificial intelligence, machine learning or other automated technologies.
Where you choose to use such functionality, information submitted through the relevant feature may be processed to provide the requested output or functionality.
Depending upon how the feature operates, third-party technology providers may process information on our behalf.
We take appropriate steps to assess providers and implement contractual and technical safeguards where personal data may be processed.
You should avoid submitting unnecessary personal data, confidential information or sensitive personal data to AI functionality unless the relevant feature is specifically intended and authorised for that purpose.
Unless expressly stated otherwise, Odyssey Advance does not use solely automated decision-making that produces legal effects or similarly significant effects concerning individuals.
Some of the technology and service providers used to operate Odyssey Advance may process personal data outside the United Kingdom.
Where personal data is transferred internationally, we take appropriate steps to ensure the transfer complies with applicable data protection law.
Depending upon the destination and circumstances, these safeguards may include:
Where appropriate, additional technical and organisational safeguards may also be applied.
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, contractual, security and reporting requirements.
Retention periods vary depending upon the nature of the information and why we process it.
When determining an appropriate retention period, we may consider:
When personal data is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably practicable and subject to applicable legal requirements.
We take appropriate technical and organisational measures designed to protect personal data against unauthorised access, alteration, disclosure, loss or destruction.
These measures may include, where appropriate:
Although we take reasonable precautions, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
You are responsible for keeping your Odyssey Advance login credentials secure and should notify us promptly if you believe your account has been compromised.
Depending upon the circumstances, UK data protection law provides you with rights concerning your personal data.
These may include the right to:
These rights are not absolute and may depend upon the circumstances and applicable law.
If Odyssey Advance processes personal data solely on behalf of one of our customers, you may need to direct your request to that customer as the relevant data controller.
To exercise your rights in relation to personal data for which Odyssey New Media Limited is the controller, please contact us through our Contact page.
We may need to request information from you to confirm your identity before fulfilling certain requests.
You can ask us to stop sending marketing communications at any time.
You may do this by:
Opting out of marketing communications will not prevent us from sending essential communications relating to your account, subscription, security or use of the Services.
Our website and Services may contain links to, or integrations with, websites and services operated by third parties.
Odyssey Advance does not control the privacy practices of independent third parties.
Where you leave our website, connect an external account or interact directly with a third-party service, we recommend reviewing the privacy policy provided by the relevant organisation.
Odyssey Advance is a business-focused digital marketing platform and is not intended for children.
You must be at least 18 years old to create an Odyssey Advance account.
We do not knowingly seek to collect personal data directly from children through the Services.
If you believe a child has provided personal data to us inappropriately, please contact us so that we can investigate and take appropriate action.
We may update this Privacy Policy from time to time to reflect changes to:
When we update this Privacy Policy, we will change the “Last updated” date displayed at the top of this page.
Where changes materially affect how we process personal data, we will take reasonable steps to bring those changes to the attention of affected users where required.
We recommend reviewing this Privacy Policy periodically.
If you have concerns about how we process your personal data, we encourage you to contact us first so that we can investigate and respond.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Further information about your data protection rights and making a complaint is available from the Information Commissioner's Office.
Odyssey Advance® is a trading brand of Odyssey New Media Limited, a company registered in England and Wales.
Registered Office: Unit 3 Cuckoo Wharf, Lichfield Road, Birmingham, England, B6 7SS
Company Number: 07297050
For questions about this Privacy Policy, our use of personal data, or to exercise your data protection rights, please contact us through our Contact page.
