Backlink Checker & Link Gap Tool

Link Data That Leadsto Action

Backlink reports are only useful if they turn into outreach. Odyssey Advance connects backlink analysis, competitor link gaps and a link building board, so research and delivery live in the same place.

Backlink Analysis: See total backlinks, referring domains and the follow and nofollow split for a URL or domain.

Referring Domains: Review every domain linking to the target, with the links each one provides.

Link Gap: Compare your domain with two competitors to find sites that link to them but not to you.

Link Building Board: Track opportunities through each outreach stage in a grid or Kanban view.

From Link Auditto Link Acquisition

FEATURE 1: BACKLINK & REFERRING DOMAIN ANALYSIS

A Clear View of Every Link

Run a check against an exact URL or a whole domain and get a structured breakdown of who links to the client, how, and from where.

- Overview Totals: See backlinks, referring domains and dofollow and nofollow counts at a glance.

- Backlinks List: Review each linking page, its anchor text and its follow status.

- Referring Domains: Group links by domain to see which sites matter most.

- CSV Exports: Export backlinks, referring domains and new and lost links for your own analysis.

Backlink Checker overview with total backlinks, referring domains, domain rank and the dofollow and nofollow split

Link Gap Analysis comparing a domain with a competitor, showing 17 gap domains, average domain rank, dofollow and nofollow filters, an export button and a list of referring domains that link to the competitor but not to you

FEATURE 2: COMPETITOR LINK GAP

Find the Links Competitors Already Have

Enter your domain and up to two competitors to see the referring domains that link to them but not to you, ready to become your next outreach list.

- Side-by-Side Comparison: Compare your link profile against two competitors in one search.

- Gap Opportunities: Surface domains that already link to sites like yours.

- Exportable Results: Download the gap list to share with your outreach team or client.

- Change Over Time: Repeat checks to track new and lost backlinks between runs.

FEATURE 3: LINK BUILDING MANAGEMENT

Manage Outreach Without a Spreadsheet

Seed a link building board from your existing backlink checks, then track every opportunity from prospect to live link in one shared view.

- Grid and Kanban Views: Move opportunities through each status in the view that suits your team.

- Odyssey Score: Request a score for each opportunity to help prioritise outreach.

- AI Analysis and Notes: Run an AI analysis on an opportunity and keep notes and target URLs with it.

- Excel Export: Export the full board for client updates or your own records.

Turn Backlink Datainto a Link Building Plan

Analyse a client's links, find the gaps against competitors and manage the outreach in the same workspace as their rankings and reports.

Backlinks table for a completed check listing source URLs, anchor text, domain rank, page rank, link type and first and last seen dates, with an export button

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Sarah Jenkins

Head of Marketing

Our team was constantly switching between different platforms for rank tracking, site audits, and client reporting. Having direct integrations with SERP tracking and reporting in a single dashboard has streamlined our monthly workflow significantly.

David Ross

Managing Director

Most traditional SEO platforms are still catching up to how LLMs handle brand citations. Odyssey Advance gives us genuine insight into how our clients are cited across ChatGPT, Perplexity, and Claude. Being able to benchmark AI visibility alongside traditional Google rankings has given us a massive edge when pitching to prospective clients.

Elena Rostova

Lead Growth Marketer

When migrating our e-commerce store, we were terrified of losing organic search traffic due to indexation drops or broken redirect chains. Odyssey’s Indexation Checker and technical site auditor flagged several canonical tag mismatches before they could impact our revenue. It’s given our in-house team complete peace of mind.

Rachel Vance

Founder

As a business owner, I don't have time to wade through endless, overly complicated analytics platforms. Odyssey Advance condenses everything into clear, actionable steps. We use it to monitor local map pack rankings, find low-competition keywords, and draft our weekly blog updates. It delivers incredible return on investment.

Stop Guessing.Start Building Links.

Find your next link opportunities today.

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Explore All Features

Frequently Asked Questions

It shows total backlinks, referring domains and the dofollow and nofollow split for the target, with tabs for the full backlinks list, referring domains, and new and lost links.

Yes. Choose an exact URL to analyse a single page, or a domain to analyse the whole site.

Enter your domain and up to two competitors. The tool lists referring domains that link to the competitors but not to you, which you can export as an outreach list.

Yes. The Link Building board tracks opportunities by status in a grid or Kanban view, with notes, target URLs, an Odyssey Score, AI analysis and Excel export.

Yes. You can export backlinks, referring domains and new and lost links as CSV files, and the link building board as an Excel file.

Yes. Backlink and referring domain figures feed the backlinks section of the monthly SEO report, so clients see how their link profile is changing.

Advance beyond your limitations with the all-in-one digital marketing platform.

BacklinkChecker

Understand, Compare and Grow Your Link Profile

Link Data That Leadsto Action

Backlink Analysis: See total backlinks, referring domains and the follow and nofollow split for a URL or domain.

Referring Domains: Review every domain linking to the target, with the links each one provides.

Link Gap: Compare your domain with two competitors to find sites that link to them but not to you.

Link Building Board: Track opportunities through each outreach stage in a grid or Kanban view.