Last updated: 12 August 2026
This Cookie Policy explains how Odyssey Advance® (a trading brand of Odyssey New Media Limited) (“Odyssey Advance”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our website or use the Odyssey Advance platform and Services.
This policy should be read alongside our Privacy Policy, which explains more broadly how we collect, use and protect personal data.
Cookies are small text files that are stored on your computer, smartphone, tablet or other device when you visit a website or use an online service.
Cookies allow websites and online services to recognise a device and store certain information about a user's preferences, previous actions or interactions.
Some cookies are necessary for a website or online service to function correctly, while others help website operators understand how their services are used, remember preferences, improve functionality or measure performance.
In addition to traditional cookies, Odyssey Advance may use other technologies that perform similar functions.
These may include:
For simplicity, references to “cookies” within this policy may also include these similar technologies where appropriate.
Odyssey Advance may use cookies and similar technologies to:
The cookies available on your device may depend upon which parts of Odyssey Advance you use and the choices you make through our cookie consent controls.
We may use the following categories of cookies.
These cookies and similar technologies are required for the operation, security and core functionality of our website or Services.
They may be used for purposes such as:
Because these technologies are necessary to provide the relevant service or functionality, they may not require your consent.
Disabling strictly necessary cookies through your browser may prevent parts of Odyssey Advance from functioning correctly.
These cookies and technologies help us understand how visitors and users interact with Odyssey Advance.
They may allow us to understand information such as:
We use this information to understand performance and improve the Odyssey Advance website and Services.
Where consent is required, analytics and performance technologies will only be activated after you have provided your consent.
Functionality cookies allow our website or Services to remember choices you make and provide enhanced functionality.
For example, these may remember:
Depending upon their purpose and the applicable legal requirements, we may request your consent before using certain functionality cookies.
Odyssey Advance may use marketing or advertising technologies where applicable to understand the effectiveness of marketing campaigns or provide more relevant advertising.
These technologies may be provided by third parties and may enable information about your interaction with our website to be associated with other information held by those providers.
Where required by law, marketing and advertising cookies will not be activated unless you have provided consent.
If Odyssey Advance does not currently use marketing or advertising cookies, this category may not be active on your device.
We use Google Analytics 4 (“GA4”), an analytics service provided by Google, to help us understand how visitors interact with the Odyssey Advance website.
Google Analytics may collect information concerning your interaction with our website, which can include:
We use this information to analyse website traffic, understand how our website is used and identify opportunities to improve the website and user experience.
Google may process information collected through Google Analytics in accordance with its own terms and privacy policies.
Where required by law, Google Analytics will only be activated after you have provided the relevant consent through our cookie consent controls.
We use Google Tag Manager (“GTM”) to help manage and deploy tags and tracking technologies used on the Odyssey Advance website.
Google Tag Manager allows us to manage technologies such as analytics tags without requiring changes to the underlying website code each time a tag is updated.
Google Tag Manager itself is primarily a tag management system. However, the technologies and services deployed through it may collect or process information and may place cookies or use similar technologies.
Where a technology deployed through Google Tag Manager requires consent, it should only be activated after the appropriate consent has been obtained.
We use Microsoft Clarity to help us understand how visitors interact with the Odyssey Advance website.
Microsoft Clarity provides website behaviour and usability analytics which may include:
We use this information to identify usability issues and understand how visitors interact with our website so that we can improve its design, content and functionality.
Microsoft may process information collected through Clarity in accordance with its own privacy terms and policies.
Where required by law, Microsoft Clarity will only be activated after you have provided the relevant consent through our cookie consent controls.
Some cookies and similar technologies used through Odyssey Advance may be provided by third parties.
These may include providers that support:
Third-party providers may process information collected through their technologies in accordance with their own privacy policies.
We take reasonable steps to ensure that third-party technologies used through Odyssey Advance are appropriately configured and that required consent mechanisms are applied.
When you first visit the Odyssey Advance website, you may be presented with a cookie consent banner or other privacy controls.
Where consent is required, you will be given the opportunity to make choices regarding non-essential cookies and similar technologies.
You can choose whether to accept or reject relevant categories of cookies.
Strictly necessary technologies may operate without consent where they are required to provide a service you have requested or where another applicable legal exemption applies.
Simply continuing to browse the website will not, by itself, be treated as consent to non-essential cookies where consent is legally required.
You can change or withdraw your cookie preferences at any time using the cookie settings or consent controls available through the Odyssey Advance website.
Withdrawing consent does not affect the lawfulness of processing carried out before your consent was withdrawn.
Changing your preferences may result in certain non-essential functionality becoming unavailable.
You can also control or delete cookies through your web browser.
Most browsers allow you to:
Blocking all cookies may affect the operation of Odyssey Advance, particularly functionality that relies upon strictly necessary cookies.
Cookies may be either session cookies or persistent cookies.
Session cookies: These generally remain active only for the duration of your browser session and are deleted when the browser is closed.
Persistent cookies: These remain on your device for a specified period or until you delete them.
The lifespan of individual cookies depends upon their purpose and the technology or provider responsible for them.
Where appropriate, details of specific cookies and their durations may be provided through our cookie consent controls.
We periodically review the cookies and similar technologies used through Odyssey Advance and their retention periods.
Some information collected using cookies and similar technologies may constitute personal data under applicable data protection law.
Where this occurs, our processing of that information is also governed by our Privacy Policy.
Our Privacy Policy explains:
Some third-party providers used by Odyssey Advance, including analytics and technology providers, may process information outside the United Kingdom.
Where personal data is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.
Further information about international transfers is available in our Privacy Policy.
We may update this Cookie Policy from time to time to reflect:
When we make changes, we will update the “Last updated” date shown at the top of this policy.
Where appropriate, we may also notify users of material changes or request renewed consent.
We recommend reviewing this Cookie Policy periodically.
Odyssey Advance® is a trading brand of Odyssey New Media Limited, a company registered in England and Wales.
Registered Office: Unit 3 Cuckoo Wharf, Lichfield Road, Birmingham, England, B6 7SS
Company Number: 07297050
If you have questions about our use of cookies or this Cookie Policy, please contact us through our Contact page.
