Last updated: 12 August 2026
These Terms and Conditions of Service (“Terms”) govern access to and use of the Odyssey Advance website, software platform, applications, tools and related services (collectively, the “Services”).
The Services are provided by Odyssey Advance® (a trading brand of Odyssey New Media Limited) (“Odyssey Advance”, “we”, “us” or “our”). Odyssey New Media Limited is a company registered in England and Wales.
By creating an account, purchasing a subscription, accessing or using the Services, you (“Customer”, “you” or “your”) agree to be bound by these Terms.
If you use the Services on behalf of a company, agency or other organisation, you confirm that you have authority to accept these Terms on its behalf.
If you do not agree to these Terms, you must not access or use the Services.
PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING ODYSSEY ADVANCE. BY CREATING AN ACCOUNT, PURCHASING A SUBSCRIPTION OR USING THE SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS. IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT REGISTER FOR OR USE THE SERVICES.
Odyssey Advance is an online digital marketing software-as-a-service (“SaaS”) platform providing tools designed to assist businesses, agencies and marketing professionals with digital marketing activities, management, analysis, reporting, automation and related activities.
The precise tools, functionality, allowances and usage limits available to you will depend upon your selected subscription plan.
We may introduce, modify, improve or discontinue features from time to time as the platform develops.
You must be at least 18 years old and legally capable of entering into a binding agreement to create an Odyssey Advance account.
If you create or use an account on behalf of an organisation, you confirm that you have authority to bind that organisation to these Terms.
You agree that information supplied when registering for or using the Services will be accurate, complete and kept reasonably up to date.
Certain Services require you to create an account.
You are responsible for:
maintaining the confidentiality and security of your login credentials;
all activities undertaken through your account by you or your authorised users;
ensuring authorised users comply with these Terms;
maintaining accurate account and billing information; and
notifying us promptly if you believe your account has been accessed without authorisation.
You must not share account credentials with people who are not authorised to use your subscription.
Where a subscription includes a specified number of users, accounts, projects, websites, campaigns or other allowances, you must remain within those limits.
We may require you to reset credentials or take other reasonable security measures where we believe an account may have been compromised.
Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable and revocable right to access and use the Services during your subscription.
The Services may be used for your own legitimate business activities and, where applicable, to provide marketing services to your clients.
This right does not transfer ownership of Odyssey Advance, its software, technology or intellectual property to you.
You must use Odyssey Advance lawfully and responsibly.
You must not:
use the Services for unlawful, fraudulent, deceptive or abusive activities;
gain or attempt to gain unauthorised access to the Services, another user's account or associated systems;
interfere with the security, integrity, operation or performance of the Services;
introduce viruses, malware or other malicious code;
conduct unauthorised penetration testing or security testing;
circumvent technical restrictions, usage limits or security controls;
reverse engineer, decompile or attempt to obtain the source code of the Services except where expressly permitted by law;
scrape, harvest or systematically extract data from the Services using unauthorised automated methods;
resell, sublicense or commercially redistribute access to the Services unless we have expressly authorised this;
use the Services to infringe another person's intellectual property, privacy or other legal rights;
upload or distribute unlawful, defamatory, threatening, abusive or otherwise prohibited material;
use the Services to send unlawful unsolicited marketing communications or spam;
impersonate another person or organisation;
use another person's credentials without permission; or
use the Services in a way which places an unreasonable or disproportionately large load on our infrastructure.
We may investigate suspected misuse and may suspend or terminate access where we reasonably believe these Terms have been breached.
You may submit, upload, import, connect, create or otherwise make available information, files, marketing materials, website data, campaign information and other content through the Services (“Customer Content”).
You retain ownership of your Customer Content.
You grant Odyssey Advance a limited right to host, store, copy, process, transmit and otherwise use Customer Content where reasonably necessary to:
provide the Services;
perform actions requested by you;
maintain and secure the platform;
troubleshoot problems;
provide customer support; and
comply with applicable law.
You are responsible for ensuring that you have all necessary rights, licences, permissions and lawful bases required to submit and process Customer Content through the Services.
You must not upload or process information through Odyssey Advance where doing so would infringe applicable law or the rights of another person.
Odyssey Advance may allow you to connect accounts or exchange information with third-party platforms and services.
These may include search engines, advertising platforms, analytics services, social networks, email marketing services, artificial intelligence services and other external systems.
By connecting a third-party account, you authorise Odyssey Advance to access and process information from that service to the extent necessary to provide the functionality you request.
Your use of a third-party service remains subject to that provider's own terms, policies and permissions.
Odyssey Advance does not control third-party platforms and cannot guarantee their availability, functionality, accuracy or continued compatibility.
Features dependent upon third-party APIs, integrations or services may therefore change, become restricted or cease to function where the relevant third party changes or withdraws its service.
We are not responsible for failures, interruptions, restrictions or changes caused by third-party services outside our reasonable control.
Certain Odyssey Advance Services may use artificial intelligence (“AI”), machine learning or automated technologies.
AI-generated or AI-assisted outputs may include suggestions, recommendations, analyses, summaries, forecasts, content or other information.
You acknowledge that AI-generated output:
may contain inaccuracies or errors;
may not always be complete, current or unique;
should not automatically be treated as professional advice;
may require human review before publication or implementation; and
should be independently checked where decisions could have significant commercial, legal or financial consequences.
You remain responsible for reviewing and approving content, recommendations, campaigns or other actions before using or publishing them.
Odyssey Advance does not guarantee that AI-generated material will achieve any particular result.
Where third-party AI technology is incorporated into the Services, its availability and operation may also depend upon the relevant third-party provider.
Odyssey Advance provides tools intended to assist with digital marketing activities.
Data, forecasts, recommendations, scores, estimates and other outputs may be based on information supplied by third parties, automated analysis, APIs, historical information and statistical modelling.
Accordingly, we cannot guarantee that all information presented through the Services will be complete, accurate or current at all times.
Nothing within Odyssey Advance constitutes a guarantee of:
search engine rankings;
advertising performance;
website traffic;
leads;
conversions;
sales;
revenue;
return on advertising spend; or
any other marketing or commercial result.
Marketing decisions remain the responsibility of the Customer.
Some Services require a paid subscription.
The features, usage allowances, billing period and price applicable to your subscription will be displayed when you subscribe or otherwise agreed with us.
Subscriptions may be offered on monthly, annual or other billing periods.
Unless otherwise stated when purchasing, paid subscriptions automatically renew for successive periods equivalent to the original subscription period until cancelled.
You authorise us and our payment provider to collect applicable subscription charges using your selected payment method.
We may offer free trials, introductory offers or promotional access.
The duration and conditions of an offer will be stated when the offer is made.
Unless explicitly stated otherwise, where payment details are provided for a free trial that converts into a paid subscription, the subscription may automatically become chargeable at the end of the trial period.
You should cancel before the end of the trial if you do not wish to continue with a paid subscription.
We reserve the right to restrict eligibility for trials or promotional offers to prevent abuse.
Subscription fees are payable in advance unless otherwise agreed.
Prices will be displayed in the applicable currency and will state whether VAT or other applicable taxes are included or payable in addition.
You agree to provide valid payment information and authorise us or our payment provider to charge applicable fees.
If payment fails or becomes overdue, we may:
attempt payment again;
contact you regarding the outstanding payment;
restrict or suspend access to paid functionality; or
terminate the subscription if payment remains outstanding.
You remain responsible for amounts properly incurred before suspension or termination.
We may change subscription prices from time to time.
Where a price increase affects an existing recurring subscription, we will aim to provide reasonable advance notice.
Unless otherwise stated, the revised price will apply from your next renewal following the effective date of the change.
If you do not wish to accept a price increase, you may cancel your subscription before renewal.
You may cancel a subscription through the cancellation functionality provided within your account or by contacting Odyssey Advance using the contact details provided on our website.
Unless otherwise stated, cancellation prevents the subscription from renewing at the end of the current paid billing period.
You will normally retain access to the paid Services until the end of that period.
Deleting an account does not necessarily cancel outstanding charges already incurred.
Except where required by law or expressly stated otherwise, subscription payments are non-refundable once the applicable subscription period has begun.
Cancellation normally takes effect at the end of the current paid subscription period rather than generating a refund for unused time.
Where we terminate a paid subscription without cause and you have prepaid for a period during which the Services will no longer be provided, we may provide an appropriate pro-rata refund for the unused portion.
Nothing in these Terms affects any statutory rights which cannot legally be excluded.
Odyssey Advance and its licensors retain all rights, title and interest in the Services and associated intellectual property.
This includes, without limitation:
software and source code;
platform architecture;
databases and database structures;
interfaces;
designs;
branding;
logos;
graphics;
documentation;
proprietary methodologies;
reports and report structures;
platform functionality; and
underlying technology.
Except for the limited right to use the Services granted by these Terms, no intellectual property rights are transferred to you.
“Odyssey Advance” and associated names, branding and logos may not be used without our prior written permission except where permitted by law.
You retain ownership of intellectual property rights in Customer Content that you provide to Odyssey Advance.
You are responsible for ensuring you have permission to use any logos, text, images, advertising materials, client information or other content uploaded to the Services.
If you use Odyssey Advance on behalf of clients, you are responsible for obtaining any permissions required from those clients.
If you provide suggestions, ideas or feedback regarding Odyssey Advance, we may use that feedback to develop and improve the Services without restriction or payment to you.
This does not transfer ownership of your Customer Content to us.
We aim to provide a reliable and continuously available service but do not guarantee uninterrupted or error-free operation.
The Services may occasionally be unavailable because of:
planned maintenance;
emergency maintenance;
software updates;
infrastructure failures;
third-party service failures;
internet or telecommunications problems;
cybersecurity incidents; or
circumstances outside our reasonable control.
We may modify, replace or discontinue individual features where reasonably necessary to improve, secure or develop the Services.
Where a change materially reduces the core functionality of a paid subscription, we will endeavour to provide reasonable notice where practicable.
We may make beta, preview, experimental or early-access functionality available.
Such functionality may be incomplete, contain errors or change substantially before general release.
Beta functionality is provided on an “as available” basis and may be modified or withdrawn at any time.
You should not rely upon beta functionality for critical business processes unless we expressly state otherwise.
We use reasonable technical and organisational measures designed to protect the Services and information processed through them.
However, no internet-based service can guarantee absolute security.
You are responsible for maintaining appropriate security practices for your own devices, accounts, credentials and connected third-party services.
You must notify us promptly if you become aware of suspected unauthorised access relating to your Odyssey Advance account.
Personal information is handled in accordance with our Privacy Policy and applicable data protection law.
Where Odyssey Advance processes personal data on your behalf as a data processor, additional data processing terms may apply, including our Data Processing Agreement (DPA).
You are responsible for determining whether your use of Odyssey Advance complies with the data protection obligations applicable to your organisation, including obtaining any necessary permissions, providing appropriate privacy information and establishing a lawful basis for processing personal information.
Where required, our DPA will set out the respective obligations of Odyssey Advance and the Customer concerning personal data processed through the Services.
Each party may receive confidential or commercially sensitive information belonging to the other.
Each party agrees to take reasonable steps to protect such confidential information and not disclose it to third parties except:
where necessary to provide or receive the Services;
to professional advisers who are subject to confidentiality obligations;
where the information is already lawfully public;
where disclosure is required by law; or
where the other party has authorised disclosure.
These obligations survive termination of the subscription.
We may temporarily restrict or suspend access to some or all of the Services where we reasonably believe:
you have materially breached these Terms;
your account presents a security risk;
the Services are being used unlawfully or fraudulently;
your use threatens the security or operation of the platform;
payment is materially overdue;
suspension is required by law or a competent authority; or
suspension is reasonably necessary to protect Odyssey Advance, its customers or third parties.
Where reasonably practicable, we will attempt to notify you and provide an opportunity to remedy the issue.
You may stop using Odyssey Advance and cancel your subscription in accordance with these Terms.
We may terminate your access where:
you materially breach these Terms and fail to remedy the breach within a reasonable period after being notified;
you repeatedly breach these Terms;
your use is fraudulent, abusive or unlawful;
you fail to pay amounts properly due;
continuing to provide the Services would expose us to material legal or security risk; or
we discontinue the relevant Service.
Serious misuse may result in immediate termination.
Following termination or expiry of your account, access to Customer Content stored within the Services may cease.
You are responsible for exporting information you wish to retain before your account closes where export functionality is available.
Subject to applicable law, our Privacy Policy and any applicable DPA, we may delete Customer Content following termination after a reasonable retention period.
We may retain information where required for legal, regulatory, security, fraud-prevention or legitimate business purposes.
The Services are provided on an “as available” basis.
To the fullest extent permitted by law, we do not warrant that:
the Services will always be uninterrupted or error-free;
all information supplied through the Services will be accurate or complete;
defects will always be corrected immediately;
third-party integrations will remain available;
use of the Services will produce a particular commercial outcome; or
AI-generated or automated outputs will always be accurate, complete or suitable for your intended purpose.
You remain responsible for decisions made using information obtained through Odyssey Advance.
Nothing in these Terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
Subject to the above, Odyssey Advance will not be liable for indirect or consequential loss, or for loss of profits, revenue, business opportunities, anticipated savings, goodwill or data, arising from use of the Services.
Where permitted by law, our total aggregate liability arising out of or relating to the Services during any twelve-month period will not exceed the total fees paid or payable by you to Odyssey Advance during the twelve months immediately preceding the event giving rise to the claim.
The limitations in this section apply only to the extent permitted by applicable law.
To the extent permitted by law, you agree to indemnify Odyssey Advance against reasonable losses, liabilities, claims and costs arising directly from:
your unlawful use of the Services;
Customer Content that infringes a third party's rights;
your material breach of these Terms; or
use of the Services by an authorised user in material breach of these Terms.
This section does not require you to indemnify Odyssey Advance for losses caused by our own negligence, breach of contract or unlawful conduct.
Neither party will be liable for failure or delay in performing obligations caused by circumstances outside its reasonable control.
Such circumstances may include natural disasters, severe weather, war, civil unrest, government action, widespread internet or telecommunications failures, power failures, cyberattacks, failure of critical third-party infrastructure or other events beyond reasonable control.
This provision does not excuse payment obligations which arose before the relevant event.
We may update these Terms where necessary to reflect:
changes to the Services;
new functionality;
changes in law or regulation;
security requirements;
changes to our commercial arrangements; or
other legitimate business requirements.
The latest version will be published on our website together with the date it was last updated.
Where a change materially affects existing paid customers, we will endeavour to provide reasonable advance notice by email, through the Services or by another appropriate method.
Continued use of the Services after updated Terms become effective constitutes acceptance of those Terms, subject to applicable law.
We may communicate with you electronically using the email address associated with your account or notifications within the Services.
You are responsible for maintaining an accurate email address.
Legal notices to Odyssey Advance should be sent using the contact details provided below.
You may not transfer your rights or obligations under these Terms to another party without our prior written consent.
We may transfer our rights and obligations in connection with a reorganisation, merger, acquisition, sale of business or assets, or transfer of the Odyssey Advance business, provided this does not materially reduce your rights under these Terms.
Nothing in these Terms creates a partnership, joint venture, employment relationship, franchise or agency relationship between you and Odyssey Advance.
Unless expressly stated otherwise, a person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any provision of these Terms.
If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be treated as modified to the minimum extent necessary to make it enforceable.
If modification is not possible, the relevant provision will be treated as deleted.
The remaining provisions will continue in effect.
A failure or delay by either party to exercise a contractual or legal right does not constitute a waiver of that right.
These Terms, together with any applicable order, subscription details, Privacy Policy, Data Processing Agreement and other terms expressly incorporated by reference, constitute the agreement between you and Odyssey Advance concerning your use of the Services.
They supersede previous discussions or representations concerning the Services, except where expressly agreed in writing.
Nothing in this section excludes liability for fraud or fraudulent misrepresentation.
These Terms and any dispute or claim arising from them are governed by the laws of England and Wales.
Subject to any rights which cannot lawfully be excluded, the courts of England and Wales will have exclusive jurisdiction over disputes arising in connection with these Terms.
Odyssey Advance® is a trading brand of Odyssey New Media Limited, a company registered in England and Wales.
Registered Office: Unit 3 Cuckoo Wharf, Lichfield Road, Birmingham, England, B6 7SS
Company Number: 07297050
For questions regarding these Terms and Conditions or the Odyssey Advance Services, please contact us via our main Contact page.
